What is a White Paper?
The industries that we cater to have multitude of intricate complex products and solutions to offer.
A whitepaper is nothing but a well-researched and corroborated material, that demystifies a intricate problem and acts as an educational tool necessary in removing barriers to sale.
It is mostly addressed to those involved in strategic decision making key influencers, consultants, opinion leaders, thought leaders.
It is typically more technical than any marketing material and consists of more of technical terms, illustrations, infographics, examples, use cases, sequence diagrams, and other content forms.
Educate your target audience
Establish yourself as a thought leader
Use multiple channels to promote your
Whitepaper
Build Credibility
Generate Leads
Websites
You can have your own whitepaper landing page on you websites.
Website visitors trade their contact details for your expert knowledge. This can capture interest in a product or service for the purpose of developing a sales funnel unlitmately generating qualified leads.
Make your whitepaper available for download with your email campaign.
Build your email campaign around the topic the white paper addresses and distribute it to your opt-in email list.
Social media
Pin your posts featuring the white paper to the top of your LinkedIn, Facebook, and Twitter pages.
Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers.
Blog posts
You should always write a blog post on the topic covered in your white paper and publish it on your corporate blog, as well as on your LinkedIn profile.. The purpose of this post is marketing, plain and simple: It should pique the interest of your readers, and entice them to want to learn more. In fact, the copy used in your blog post or any other vehicle you’re using to promote and market the white paper is equally as important, and sometimes even harder to write, than the white paper resource itself.